User research is being redefined—not by any one technology, but by the way we work, what teams expect, and how quickly the world is changing. Drawing on decades of experience leading ethnographic and behavioral research, Marty Gage unpacks what’s changing, what still holds true, and where we're headed next. He'll explore how tools like AI are shaping how we synthesize and share insights, and why human connection, curiosity, and critical thinking remain the most powerful tools we have. Whether you're a researcher, designer, or strategist, this session will challenge you to rethink how insight can lead in an uncertain world.