Navigating the Crux of Responsibility in the Age of AI and Change
September 19, 2025
9:00 AM to 10:30 AM
Room E

Per Magnus Skold
As industrial designers confront new tools like AI, shifting business models, and rising ethical
stakes, one question becomes urgent: how do we stay relevant while staying true to our values?
This workshop blends provocation and play to explore the responsibility we carry, as individuals
and as a profession, at a time when creativity can be automated and disruption is constant.
Through group exercises, reflective discussions, and a future-focused mindset, participants will
explore how to futureproof their design practice by doubling down on what only humans can
do.
The audience will learn...
1.Understand how design’s evolving legacy reflects larger cultural and technological shifts.
2.Learn how to stay creatively and ethically grounded in the face of rapid change.
3. Explore ways to future proof their design career by leaning into adaptability, empathy,
abstraction, and leadership.
4. Reflect on what kind of design legacy they want to leave—and how to build it with
intention.
5. Leave with renewed clarity about their role in shaping the future of industrial design.
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