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Navigating the Crux of Responsibility in the Age of AI and Change

September 19, 2025
9:00 AM to 10:30 AM
Room E
9:00 AM to 10:30 AM

Per Magnus Skold

9:00 AM to 10:30 AM

9:00 AM to 10:30 AM

9:00 AM to 10:30 AM

9:00 AM to 10:30 AM

As industrial designers confront new tools like AI, shifting business models, and rising ethical

stakes, one question becomes urgent: how do we stay relevant while staying true to our values?

This workshop blends provocation and play to explore the responsibility we carry, as individuals

and as a profession, at a time when creativity can be automated and disruption is constant.

Through group exercises, reflective discussions, and a future-focused mindset, participants will

explore how to futureproof their design practice by doubling down on what only humans can

do.

The audience will learn...

1.Understand how design’s evolving legacy reflects larger cultural and technological shifts.

2.Learn how to stay creatively and ethically grounded in the face of rapid change.

3. Explore ways to future proof their design career by leaning into adaptability, empathy,

abstraction, and leadership.

4. Reflect on what kind of design legacy they want to leave—and how to build it with

intention.

5. Leave with renewed clarity about their role in shaping the future of industrial design.

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For 60 years, the Industrial Designers Society of America has worked to advance the practice of industrial design through education, information, community, and advocacy. Our roots stretch to the beginning of the profession, and our members are, and have been, some of the most celebrated industrial designers of all time. Today, we exist as a global voice for industrial design within a broad ecosystem of design disciplines and we celebrate the cross-functional overlap of many creative fields.

Learn more at IDSA.org

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