Managing Design Research for Measurable Impact

"Manage design research with purpose—translate user needs into metrics that drive meaningful results."

Description:

Design research is more than a discovery phase—it’s a strategic capability that, when well-managed, delivers measurable impact across the organization. This exclusive PARK Academy masterclass, offered ahead of the IDSA International Design Conference, empowers design leaders to manage design research with intent, align cross-functional teams, and translate findings into clear, actionable KPIs. Using PARK’s proprietary Design Research Roadmap and Livebook toolkit, participants will learn how to structure, lead, and scale research efforts that drive business value and elevate design's influence at the executive level.