Panelists: Nancy Liu, Ken Musgrave, Michael Seum

Moderated by Marty Gage

In today's competitive marketplace, user research is a strategic driver of innovation, risk reduction, and experience differentiation. This panel features Vice Presidents of Design from Kohler, Whirlpool, and other leading corporations (two additional executives to be confirmed upon acceptance).

Panelists will share practical examples from their careers covering topics such as:

• Using research to inform both strategic direction and day-to-day decision-making

• Aligning cross-functional teams around a shared understanding of the user

• Integrating insights into agile development workflows

• Applying user insights to guide design decisions

• Communicating research findings effectively with executive stakeholders

Attendees will leave with a clear understanding of how user research can be central to creating meaningful experiences that users genuinely desire—ultimately fueling long-term growth and profitability.

The audience will learn...

1. Why user research is essential to design’s strategic value

2. How user research drives impact in large organizations

3. How to leverage insights for maximum influence