Feeling Sustainability: Sensory Design as a Bridge Between Ethics and Desirability
September 17, 2025
1:30 PM - 2:00 PM
10th Floor Classroom - A

Bahar Aryana
This project investigates how sensory design, through materials, form, and multisensory cues, can help sustainable products gain broader acceptance. While ethical intent is increasingly prioritized in design, emotional resonance and desirability are often overlooked. By analyzing how tactile and visual qualities influence perceptions of quality, trust, and care, this work reframes sustainable design as both ethical and appealing. It challenges the assumption that responsibility compromises beauty and proposes strategies to integrate sensory experience with sustainability. Aligned with the theme “Where Legacy Meets Future,” it connects material culture, emotional engagement, and consumer behavior to foster deeper, lasting connections to sustainable products.
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