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Feeling Sustainability: Sensory Design as a Bridge Between Ethics and Desirability

September 17, 2025
1:30 PM - 2:00 PM
10th Floor Classroom - A
1:30 PM - 2:00 PM

Bahar Aryana

1:30 PM - 2:00 PM

1:30 PM - 2:00 PM

1:30 PM - 2:00 PM

1:30 PM - 2:00 PM

This project investigates how sensory design, through materials, form, and multisensory cues, can help sustainable products gain broader acceptance. While ethical intent is increasingly prioritized in design, emotional resonance and desirability are often overlooked. By analyzing how tactile and visual qualities influence perceptions of quality, trust, and care, this work reframes sustainable design as both ethical and appealing. It challenges the assumption that responsibility compromises beauty and proposes strategies to integrate sensory experience with sustainability. Aligned with the theme “Where Legacy Meets Future,” it connects material culture, emotional engagement, and consumer behavior to foster deeper, lasting connections to sustainable products.

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For 60 years, the Industrial Designers Society of America has worked to advance the practice of industrial design through education, information, community, and advocacy. Our roots stretch to the beginning of the profession, and our members are, and have been, some of the most celebrated industrial designers of all time. Today, we exist as a global voice for industrial design within a broad ecosystem of design disciplines and we celebrate the cross-functional overlap of many creative fields.

Learn more at IDSA.org

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