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Design In/With the D

September 17, 2025
1:30 PM - 2:00 PM
11th Floor - Breakout B
1:30 PM - 2:00 PM

Deepa Butoliya

1:30 PM - 2:00 PM

1:30 PM - 2:00 PM

1:30 PM - 2:00 PM

1:30 PM - 2:00 PM

This research challenges industrial design’s colonial-capitalist foundations through “Critical Jugaad”—a decolonial framework rooted in informal, grassroots making practices. It centers how marginalized communities transform waste, trauma, and ancestral knowledge into tools for autonomy and liberation. Through ethnographic engagement, community-based design, and critical exhibition curation, the project documents subversive acts of making—offering alternatives to Western design elitism and novelty obsession. Legacy is reframed not as static heritage but as embodied resistance. This work expands the boundaries of design by valuing epistemic justice, collective creativity, and the radical potential of design as a liberatory cultural practice.

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For 60 years, the Industrial Designers Society of America has worked to advance the practice of industrial design through education, information, community, and advocacy. Our roots stretch to the beginning of the profession, and our members are, and have been, some of the most celebrated industrial designers of all time. Today, we exist as a global voice for industrial design within a broad ecosystem of design disciplines and we celebrate the cross-functional overlap of many creative fields.

Learn more at IDSA.org

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