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The Cutest Tool Set Ever
September 17, 2025
2:00 PM - 3:00 PM
11th Floor - Breakout A

Natalia Castellanos
This work critically investigates how gender is constructed and reinforced through the aesthetic and rhetorical design of tools, focusing on “cute” or “feminized” toolsets. It explores how such products, while marketed as empowering and approachable, often reinforce patriarchal norms by infantilizing women and limiting perceived technical agency. Using examples like pink-handled tools, the study reveals the paradox of accessibility versus stereotype. The project challenges the legacy of gendered product design and proposes future approaches that prioritize inclusive functionality over superficial gender cues, encouraging tool design that embraces diversity without resorting to reductive or symbolic aesthetics.
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