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The AI-Enhanced Design Process

September 18, 2025
1:30 PM - 2:30 PM
10th Floor Classroom - A
1:30 PM - 2:30 PM

Ted Jinseup Shin

1:30 PM - 2:30 PM

John Wanberg

1:30 PM - 2:30 PM

David Klein

1:30 PM - 2:30 PM

1:30 PM - 2:30 PM

As generative AI tools like Vizcom make it possible to produce countless design variations in seconds, design education must evolve. This paper advocates for a critical shift from emphasizing production to emphasizing thoughtful selection and evaluation. Rather than teaching students only how to generate ideas, educators must cultivate reflective practices that guide students to discern which AI-assisted outputs align with real-world constraints, user needs, and ethical considerations. Rooted in the theme “Where Legacy Meets Future,” the work proposes a future-forward pedagogy that prioritizes judgment, context, and intentionality in the AI-enhanced design process.

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For 60 years, the Industrial Designers Society of America has worked to advance the practice of industrial design through education, information, community, and advocacy. Our roots stretch to the beginning of the profession, and our members are, and have been, some of the most celebrated industrial designers of all time. Today, we exist as a global voice for industrial design within a broad ecosystem of design disciplines and we celebrate the cross-functional overlap of many creative fields.

Learn more at IDSA.org

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