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Nancy Cowles

Executive Director, Kids in Danger

Nancy Cowles

Nancy Cowles is Executive Director of Kids in Danger (KID), an organization dedicated to protecting children by fighting for children’s product safety. KID’s mission is to save lives by enhancing transparency and accountability through safer product development, bettered education, and stronger advocacy for children. Nancy is a nationally recognized advocate for safer children’s products, called on often by the media, parents, regulators, and other stakeholders as a resource and key player in the arena of product safety. Recently, Nancy led the development of KID’s newest program, the Kid Design Safety Toolkit, an interactive learning platform for entrepreneurs and product designers.

Cool, But Is It Safe?


Panel Discussion

August 23, 2023

3:30 PM - 5:00 PM

Breakout - Majestic

Understand key insights and best practices to make sure a product is safely designed for any potential user and user scenarios. Through 25 years, KID (Kids in Danger) has seen products designed and marketed for use by parents and/or children that overlook safety hazards that can lead to injury, death, and/or lead to a recall. Safety starts with designers and safety professionals collaborating from the start to leverage expertise from both sides throughout the entire process. Product safety professionals, designers, and safety advocates discuss the issues involved in design safety for children. Learn how to bring safe, engaging, useful, and meaningful products to market.

The audience will learn:

1) The importance of a design safety mindset, both to bring safety to the product and to encourage safety to be enhance by design, not with warnings or restrictions

2) Ways to incorporate safety, child development, and real-world use to design for the end user.

3) How to make your design concept more convincing and one step closer to reality with safety considerations.

4) How to find the safety information and guidance needed early in the design process.

Moderated by Nancy Cowles and Katie Lim

Panelists: Aaron Cadotte, Fiena Wu, Boaz Green

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