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Fiena Wu

Senior Industrial Designer, Ubbi

Fiena Wu

Fiena Wu is a practicing Industrial Designer and overall curious individual currently residing in New York City. After graduating from the Cleveland Institute of Art, she made her way to the West Coast to work with a fast-paced design consultancy while doing freelance in her spare time. Every project she tackles is a learning experience.
Being made in China, assembled in Trinidad and Tobago, and packaged in the United States, it has made her culturally confused in the best way possible. The continuous cultural influences play a part in her design process while her professional experience gives it structure. She finds joy in experimenting with inspiration from the cultural exposure of her surroundings, whether it be ethnic culture or material culture.

Cool, But Is It Safe?


Panel Discussion

August 23, 2023

3:30 PM - 5:00 PM

Breakout - Majestic

Understand key insights and best practices to make sure a product is safely designed for any potential user and user scenarios. Through 25 years, KID (Kids in Danger) has seen products designed and marketed for use by parents and/or children that overlook safety hazards that can lead to injury, death, and/or lead to a recall. Safety starts with designers and safety professionals collaborating from the start to leverage expertise from both sides throughout the entire process. Product safety professionals, designers, and safety advocates discuss the issues involved in design safety for children. Learn how to bring safe, engaging, useful, and meaningful products to market.

The audience will learn:

1) The importance of a design safety mindset, both to bring safety to the product and to encourage safety to be enhance by design, not with warnings or restrictions

2) Ways to incorporate safety, child development, and real-world use to design for the end user.

3) How to make your design concept more convincing and one step closer to reality with safety considerations.

4) How to find the safety information and guidance needed early in the design process.

Moderated by Nancy Cowles and Katie Lim

Panelists: Aaron Cadotte, Fiena Wu, Boaz Green

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