top of page

Fiat Pantawat Tongrod

Master’s Student, University of Cincinnati

Fiat Pantawat Tongrod

Fiat Pantawat Tongrod has six years of experience working with a toys and a furniture company called Guidecraft, where he practiced his industrial design skills and progressed from an industrial designer to a project lead and eventually to the role of project manager. Disrupted by Covid, he sought opportunities to learn more about the design world, which led him to DAAP. Currently, he is working as a design research intern at LiveWell Collaborative, where he conducts design research strategies for clients such as P&G, Cincinnati's Children, and Boeing.

Design Thinking Through the BIG Game

Education Symposium

Rapid Fire Group B

August 25, 2023

10:00 AM - 11:00 AM

Breakout - Majestic

Presenting with Domagoj Bui

Design thinking is widely applied to various areas of practice, including healthcare and clinical research, to engage multiple stakeholders and improve their experience. We investigate participants' experience in observational clinical studies, which are typically difficult to recruit, especially with neurodegenerative diseases. We conducted contextual inquiries and interviews with clinicians and study coordinators at Cincinnati Cohort Biomarker Program to understand the goals, pain points, and motivations of participating patients and caregivers. We found that most participants value their contribution to the program as the best incentive and that monetary incentive is not necessary. On the other hand, they are looking for ways to improve their everyday life. Based on preliminary findings, we created the Biomarker Idea Generation game as a co-creation method to generate concepts for systematic design interventions to encourage patient research participation. The generated ideas were collected and evaluated using a feasibility map. Value and effort are the main parameters in identifying high-value and attainable ideas. The result of this research proposes a new type of hardware touchpoint that provides quick and easy access to clinical information, awareness of research, as well as participation and wellness services. In the paper, we will describe the details of the design process and early feedback about the information navigation, accessibility, and impact of the device as a tangible token symbolizing patient support and connectivity to clinical information and communities. The paper will discuss the implications of design thinking and co-creation activities involving multiple stakeholders to improve patient retention in observational clinical studies.

bottom of page