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Cormac Ó Conaire

Chief Design Officer, PA Consulting

Cormac Ó Conaire

When he’s not producing music, coaching in his local boxing gym or experimenting on creative side-projects, Cormac Ó Conaire is Chief Design Officer at PA Consulting. His expertise includes growing and leading high-performance creative teams to deliver continuous innovation. With a focus on creative excellence, cross-disciplinary innovation, and design for future experiences, Cormac has led many programs that resulted in best-selling and award-winning solutions for companies such as Dell, Google, Logitech, Panasonic, Huawei, Corning and Honeywell.

Why Staying in Flow Keeps You at the Top of Your Creative Game



August 23, 2023

10:30 AM - 11:15 AM


In any design-led process, teams need to find fresh and unexpected ways to solve complex problems.

Two new studies look at how creative individuals and innovative teams achieve flow states–an optimal state of consciousness achieved when one is fully immersed in an activity. The team evaluated the data to see if it can allow us to design better experiences for everyone. Firstly, to help creative teams achieve optimal performance, and secondly, to help innovation teams conceive of new solutions that enable end-users get into Flow states.

FLOW X DESIGN and TEAM FLOW are independent studies by PA Consulting, looking at how creative teams achieve an optimal state of productivity and creativity.

The audience will learn:

1. How creative teams can achieve an optimal state of productivity and creativity
2. The connection between these states and happiness
3. How people's mindset, environment, and equipment play a part in achieving flow

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