Design strategy has quickly become a buzz term inside and out of the design industry. While it is a very impactful approach to design solutions and processes, the term is developing connotations of pretentiousness and corporate b.s. How can we protect design strategy and change people’s experience of it? How do we make sure we don’t get caught up in using this term lightly or lost in going through the motions? Professionals and educators will discuss their experiences with design strategy throughout their careers and share their opinions on what are and are not successful ways to execute it.

The audience will learn:
1. Various approaches and applications for design strategy, including practices to avoid and how to navigate these requests as designers
2. Considerations for design strategy in the future and tools to leverage
3. Collaboration methods between internal and external teams