Martin Broen

Vice President of Global Design Innovation, Product Design and Design for Sustainability, Pepsico

Martin brings his passion for Design driven Innovation to the PepsiCo NY Design Center serving as the Vice President of Global Design Innovation, Product Design and Design for Sustainability. He is responsible for defining design and innovation strategies for innovative products, services and business models, sustainability, structural packaging, and equipment. He works in close collaboration with the cross-functional leaders to evolve a design-led, consumer-centric approach while also fostering an innovation centric culture with his teams.

His passion is to find innovative solutions to solve system level problems, has hundreds of products in market in various fields, holds over 120 innovation patents, more than 200 international design awards and is an awarded Nature and Underwater photographer.

Before joining PepsiCo in February 2013, Martin led Seventh Sense, an Italian based design and innovation consultancy firm where he successfully led more than 100 projects for various international companies such as 3M LED Advanced Light and Multi-touch, Ennera Wind Turbines, Scotch dispensers, Sitag furniture systems, Post-it emotional dispensers, Filtrete filtration pitchers, Scotch-Brite cleaning tools, Electric bikes and many others.

Additionally, Martin worked at the Design Continuum Milan in developing strategy, product development and brand communication. He also served as a Teacher and Lecturer of Product Design, Design Thinking and Rapid Prototyping at Istituto Europeo di Design (Milan), Northwestern University, and National Center of Technical Education of Argentina.

His successfully developed solutions and created meaningful experiences for top companies in various industries such as Luxottica, AEG, Motorola, HP, Koziol, Allsteel, Electrolux; bringing hundreds of innovations to market.

Hold degrees in Innovation from MIT; Executive Master in Business Administration, Politecnico di Milano (Italy) and a Degree in Industrial Design from the University of Buenos Aires (Argentina); as well as a technical background.

Bursting the Bubble: How Business Thinking Makes You a Better Designer

IDC

Presentation

August 24, 2023

4:15 PM - 4:45 PM

Ballroom

As designers, our goal is to create products, services, and business models that benefit both people and the planet. However, these innovations must also address complex stakeholder needs beyond just the user. Whether in startups or multinational corporations, understanding and connecting the diverse needs of stakeholders along the value chain, and using our creative skills to solve their challenges, amplifies our design impact. This process gives designers a unique holistic perspective, allowing us to see the big picture and help stakeholders make informed decisions.

Join us on our journey of building a Design Innovation organization within a multinational company. Discover how adopting a systems approach has empowered us to have a greater influence, bridging the gap between design and business thinking.

Martin Broen

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