As designers, our goal is to create products, services, and business models that benefit both people and the planet. However, these innovations must also address complex stakeholder needs beyond just the user. Whether in startups or multinational corporations, understanding and connecting the diverse needs of stakeholders along the value chain, and using our creative skills to solve their challenges, amplifies our design impact. This process gives designers a unique holistic perspective, allowing us to see the big picture and help stakeholders make informed decisions.

Join us on our journey of building a Design Innovation organization within a multinational company. Discover how adopting a systems approach has empowered us to have a greater influence, bridging the gap between design and business thinking.