10:00 AM -10:55 AM

Table 1 - Richard Fry, IDSA
Faculty, Industrial Design, Brigham Young University
Industrial Design in the Middle: The Hybrid Space between Science and Culture

Table 2 - Fernando Carvalho, PhD
Assistant Professor, San Francisco State University
Critical Writing Supporting Critical Making: The Design Essay Assignment

Table 3 - George Chow, IDSA
Associate Professor, University of Houston
Keys to Successful Studio Projects

Table 4 - Efecem Kutuk, IDSA
Assistant Professor, Kean University
Design Ethics, Planned Obsolescence, and Product Liability in Industrial Design Education