Verena Paepcke-Hjeltness, IDSA is Associate Professor of Industrial Design at Iowa State University and Education Director and Board Member at IDSA. She has worked both in Germany and the U.S. as an industrial designer with a focus on aviation and transportation design. Verena has been an educator for more than 15 years, teaching in Germany and the U.S. at The Ohio State University, Savannah College of Art and Design, Drexel University, University of Texas at Austin and Iowa State University. Her research focuses on the diffusion of design thinking and doing practices in design and non-design-oriented disciplines, with a focus on exploring visualization as a gateway to learning, comprehension and creative confidence. She frequently facilitates workshops on sketchnoting, design thinking and strategic planning in both academia and industry.