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Ana Mengote Baluca, IDSA

Designer/Educator, Pratt Institute

Ana is a multidisciplinary designer who creates to explore the world. Her background in Industrial Design and Urban Studies puts her work at the intersection of community-building and creative problem-solving. As a designer, she aims to create work that provokes its audience to question the norms of our society. She is a Visiting Instructor at Pratt Institute, where she also advises the first Filipino Club of the Institute, and she is a leader of the inaugural DEI Council (DEIC) of IDSA.

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Designing for All Users

IDC Presentation

Sept 12, 2022

Main Stage

3:15 PM - 3:45 PM

This session is a departure from the contemporary trendy design philosophies that ask design teams to focus on a niche market, and center design with one user in mind. It introduces and explores a multi-user approach to designing and creating systems, services, and objects based upon Service Design principles that would challenge the designer to consider not just the end-user of a product, but all the humans that contribute to its whole life cycle.

This presentation will provoke the user to think more critically about current design philosophies and offer a new design thinking tool to create more holistic design systems that are more intentional with their impact.

In this session, you will learn:
• To question why we subscribe to trendy design philosophies and be reminded that innovation comes from thinking outside of the box
• Service Design blueprinting and mapping out a multi-user journey that could make pain points throughout a whole system more visible
• That our work is impactful not just to the end-user but to everyone that touches the products we create and beyond

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For 60 years, the Industrial Designers Society of America has worked to advance the practice of industrial design through education, information, community, and advocacy. Our roots stretch to the beginning of the profession, and our members are, and have been, some of the most celebrated industrial designers of all time. Today, we exist as a global voice for industrial design within a broad ecosystem of design disciplines and we celebrate the cross-functional overlap of many creative fields.

Learn more at IDSA.org

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