Spencer Murrell

VP Insight Translation, Lextant

Spencer is a partner at Lextant and created the Insight Translation practice. His focus is transforming research insights into design strategy. His team makes research findings understandable, inspirational, and useful to organizations. Spencer specializes in creating frameworks that describe Ideal Experiences in a clear and structured way. At Lextant, he has created institutional knowledge to align and inspire companies like: Samsung Electronics, Procter and Gamble, Grange Insurance, Cardinal Health, Stryker Medical, Conagra and many others.

He has shared his approach to Insight Translation at conferences including World Usability Day and The New MR Virtual Festival, and through lectures at Ohio State University, University of Cincinnati, Columbus College of Art and Design, and the Savannah College of Art and Design.

SCAD + Lextant: Partnering to Create a Certification in Upfront Design & User Experience Research

Co-Presenter: Keynote

Track 2

Wed - Sept 22

7:00 pm EDT

In this presentation, Dean Victor Ermoli and Professor Kwela Hermanns of Savannah College of Art & Design (SCAD) along with Marty Gage and Spencer Murrell from Lextant will share how they collaborated to develop a certification in front-end design and user-experience research. In sharing this story with you, they hope to encourage more collaboration between design educators and design practitioners.

Their goal in the collaboration with Lextant was to ensure that students’ designs are grounded in what people desire; so that as designers, students can create meaningful experiences that have the potential to be successful in the marketplace. Through the certification, students are learning how to systematically approach the first step in the design thinking process: develop empathy. The Lextant approach to this first step centers on defining what people value, in a way that is actionable for design. The certification is supported by a practical guide to front-end design/user experience research, and includes a series of examples and videos devised for specific moments in the curriculum.