Kelly Custer

Founder & Design Director, Knack

Kelly Custer

Kelly Custer is the Founder and Design Director of Knack, an industrial design studio that helps innovation managers innovate more and stress less.

Over her 10+ year career, she has seen and worked behind the curtains of dozens of big brand product innovation teams. She and her Knack team bolster these teams by generating and illustrating product concepts to seize innovation opportunities.

While her expertise is ultra-focused, her experiences are incredibly diverse. She's designed a wide variety of products, which has afforded her a large and deep pool of understanding to cross-reference and pull into new projects.

Why Your Good Ideas Don’t Go Anywhere & How to Fix That

Breakout Workshop

Thurs - Sept 23

Track 6

10:15 am EDT

Your innovation pipeline is hungry for about 15 new ideas each year and it's your job to feed it good ones. The problem is most of your team's good ideas end up dying in a file folder or in a pile of sticky notes before they ever make it into your pipeline.

This workshop will expose the three killers of your ideas and arm you with nine weapons to fight them off. You will walk away equipped with the tools to not only perpetuate your ideas but also strengthen them into meaningful innovations that’ll form your most robust pipeline yet.