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Frances Yllana

Experience Director & Design Ops Lead, Projekt202

Frances Yllana

Since 2001, Frances Yllana has been building and evolving her skills as a designer, teacher and advisor in order to best lead, manage and grow the team members she serves. She has a wide range of experience, from branding, advertising, copywriting, strategy, video, illustration, digital and environmental design, experience design and consulting for enterprise software to non-profit management, visioning, strategy and coaching. Frances is an Experience Director and Design Ops Lead at projekt202 and Design Director for AIA Dallas’s Columns Magazine. She is active in promoting the value of design and currently serves as a director on the AIGA National Board.

Design for the Design Team Experience

Breakout Presentation

Track 3

Wed - Sept 22

10:00 pm EDT

With the adoption of Design Ops roles across mature design companies growing, we still see some confusion about what Design Ops is and why it is so crucial for people-centered organizations to understand and implement. This presentation will reveal a way to present Design Ops that convinces the decision-makers that it's imperative to the satisfaction, retention and success of their Design Teams.




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