Achieving Balance in Design and Community
Nichole Rouillac, IDSA | Founding Partner | level
Industrial design is a field historically suffering from a lack of diversity. 15 years ago it was rare to find a studio with more than a handful of women, and equally rare to find women in leadership positions. After many years, witnessing only small improvements, Nichole Rouillac felt it was time to shift the scale. Guided by the fundamental belief that balance, diversity and inclusion are essential ingredients for a successful design practice, Rouillac co-founded level design sf in 2016. In 2017, she became co-chair of IDSA’s Women in Design Special Interest Section. Founded on the core importance of balance—art and science, vision and manufacturing constraints, work and play—level is a process- and material-driven industrial design agency. With the rise of the female-driven economy, clients appreciate the experience balanced teams bring in creating innovative products and bringing new experiences that address authentic and unique human needs. The best future for our industry is the one we build together.