Design for Diversity
Wilson W. Smith III | Senior Designer | Nike
Creating for a diverse audience enhances design solutions. With our focus of empathy toward the end user, we can tap into unlimited design possibilities. However, designers should understand what their personal passions, creative bent and collaborative pursuits are to best serve humanity. You are a unique CREATIVE—with unlimited possibilities. You have an exclusive, diverse gift to bring to the world. Embrace those characteristics that set you apart. Be intentional to MIX with those outside of your own “box” of emphasis. Our diversity, is a spark that will fuel innovation. By identifying and engaging our own SPARKS that cause us to EXPLORE new concepts for diverse end users, we can then MIX with other inspired creatives for opportunities yet to be realized or imagined.