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An Industry in Flux: Finding a Creative Path


An Industry in Flux: Finding a Creative Path

Jules Ehrhardt | Founder | FKTRY

Exploring the themes in his eponymous State of the Digital Nation series, Jules Ehrhardt makes sense of the dramatic changes in the global creative industry and what it means for us in the creative class. Between tech titans hoarding talent and independent studios being snapped up by consultancies and ad holding companies, Design is being consumed nose to tail. Fundamental questions are being asked about the integrity of the agency model itself, paradoxically failing during an unprecedented economic boom, as well as the paid-for-time client service paradigm. All of this poses challenges to the next generation of talent, the design ecosystem and to creativity itself. However, hope burns bright in the potential of new models the creative class will define in the coming chaos. Amidst an industry’s existential crisis, State of the Digital Nation represents a call to arms for the creative class to change the terms of business.

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