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Designing the Future of Fast with Every Electric Bike

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Designing the Future of Fast with Every Electric Bike

Marc FenigsteinChief Product Officer | Alta Motors

Alta Motors’ intentional integration of design into its technology, engineering and manufacturing disciplines has delivered the Redshift platform—the first electric motorcycles to directly compete against and outperform combustion competitors. Join Alta co-founder, Marc Fenigstein, formerly of frog design, as he speaks to Alta’s growing portfolio of high-performance electric bikes and explains why companies must embrace a multidisciplinary approach to compete in the next era of hardware and develop game-changing, thrill-inducing products. Earlier this year, Alta’s award-winning drivetrain and electric vehicle technology earned an investment from Harley-Davidson, and the two companies plan to co-develop new electric motorcycles.