A CASE FOR A HUMAN APPROACH TO INNOVATION
Erica Eden | Director, Global Design Innovation | PepsiCo, Inc.
If you take a look at women’s innovation, it won’t take long to be disappointed. Women are treated like robots—cold machines that only respond to hot pink and high protein. Despite demand, human and holistic solutions for women are in short supply. It’s time to make a change and innovate for tribes, not robots. Tribes are real groups of women with shared interest and aspirational lifestyles—a far more human design strategy.