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Bad Ideas: Where Terrible Can Turn Genius

September 17, 2025
1:30 PM to 3:00 PM
Room E
1:30 PM to 3:00 PM

Jill Pfund

1:30 PM to 3:00 PM

Alex Schorndorf

1:30 PM to 3:00 PM

1:30 PM to 3:00 PM

1:30 PM to 3:00 PM

Ever had an idea so bad it's brilliant? Discover its potential and see where it takes you.

Burnout is real—especially when perfectionism and pressure to deliver brilliant ideas never let up. The Bad Ideas Workshop is your creative reset button. Ditch the pressure, embrace the chaos, and rediscover the power of play.

Together, with Alex and Jill, you’ll cultivate the messy, the unexpected, even the downright awful. Because sometimes, the most revolutionary ideas start with the most ridiculous ones.

The audience will learn...

1. Through hands-on activities, you will:

▪ Push boundaries and create without fear

▪ Build trust and psychological safety through shared laughter

▪ Reframe constraints into unexpected creative fuel

▪ Rediscover the power of play as a tool for innovation

▪ Practice collaborative, judgment-free design thinking

2. It’s fun, a little chaotic, and seriously effective— a creative recharge disguised as a good time.

3.  Benefits:

▪ Trash creative block

▪ Reduce stress

▪ Connect & build trust

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For 60 years, the Industrial Designers Society of America has worked to advance the practice of industrial design through education, information, community, and advocacy. Our roots stretch to the beginning of the profession, and our members are, and have been, some of the most celebrated industrial designers of all time. Today, we exist as a global voice for industrial design within a broad ecosystem of design disciplines and we celebrate the cross-functional overlap of many creative fields.

Learn more at IDSA.org

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