Bad Ideas: Where Terrible Can Turn Genius
September 17, 2025
1:30 PM to 3:00 PM
Room E

Jill Pfund

Alex Schorndorf
Ever had an idea so bad it's brilliant? Discover its potential and see where it takes you.
Burnout is real—especially when perfectionism and pressure to deliver brilliant ideas never let up. The Bad Ideas Workshop is your creative reset button. Ditch the pressure, embrace the chaos, and rediscover the power of play.
Together, with Alex and Jill, you’ll cultivate the messy, the unexpected, even the downright awful. Because sometimes, the most revolutionary ideas start with the most ridiculous ones.
The audience will learn...
1. Through hands-on activities, you will:
▪ Push boundaries and create without fear
▪ Build trust and psychological safety through shared laughter
▪ Reframe constraints into unexpected creative fuel
▪ Rediscover the power of play as a tool for innovation
▪ Practice collaborative, judgment-free design thinking
2. It’s fun, a little chaotic, and seriously effective— a creative recharge disguised as a good time.
3. Benefits:
▪ Trash creative block
▪ Reduce stress
▪ Connect & build trust
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