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Norio Fujikawa, IDSA

Executive Creative Director, PA Consulting

Norio Fujikawa, IDSA

Executive Creative Director by day and professional illustrator by night, Norio brings nearly 30 years of design experience to every program he directs at PA. Since studying at the Institute of Design, IIT in Chicago, he has collaborated with diverse clients such as Microsoft, Nike, HP, Disney, Samsung, Nissan and Sony, among many others. His passion for emerging technologies has him constantly looking towards the future while his keen awareness of user needs and experiences keeps him focused on the present.

Wearable Technology: The Bigger Picture



August 23, 2023

3:30 PM - 5:00 PM

Breakout - Plymouth

Presenting with Sara Ursine

From smart clothing, hearables and smart patches, Wearable Technology continues to grow due to increased accessibility and wider adoption. But have we uncovered the real benefits and full potential of wearables? Imagine silently detecting a cardiovascular disease or neurological disorder, providing continuous monitoring for sufferers of long-term conditions, significantly improving lives of physically impaired people or empowering athletes to look after their recovery–wearable technology can be an exceptionally powerful enabler of bettering lives.

In this talk, Sara and Norio bring insights from work with Bose, Samsung, Nokia Bell Labs and Cumulus Neuroscience, and talk through a distinct design process that bridges the gap between the physical and digital.

They’ll share the secrets of how to unlock ingenuity when designing wearables and smart clothing for diverse industries. And explain the importance of cross-sector collaboration and the need for an interdisciplinary team to bring more meaningful innovations to life.

The audience will learn:

1. Learn how to apply a cross-disciplinary approach to designing future wearables (from Consumer to Healthcare).

2. Understand the real user’s needs and the benefits of next generation wearables.

3. Understand the skills, process and equipment you need to design future wearables and smart garments.

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