Managing Director, PDR
Jarred Evans has over 30 years of experience in innovation management, new product development, service design and innovation with a specialty in rigorous user centered design and medical device development.
With an extensive history working in both in house and consultancy roles Jarred has over 70 major international design awards, numerous patents and over 200+ products in market with across a global client base that spans Government, Industry and not for profit sectors with Clients including Allergan, GE Healthcare, European Central Bank, Kenwood DeLonghi, Principality Building Society and His Majesty’s Revenue and Customs.
Jarred has both an undergraduate and Masters degree in industrial design and later in his career secured both an MBA and a further postgraduate marketing qualifications alongside his design work. In 2019 he was awarded the title of Professor of Applied Design Innovation at a leading UK University for his work and contribution to applied innovation and design.
Challenges in Net Zero Product Design
August 23, 2023
11:45 AM – 12:15 PM
Despite the industry’s best efforts, sustainable product design theory and practice still rarely align when placed against the realities of commercial necessity. Challenges both in gaining adoption of circular design principles and applying sustainable design practice in commercial projects are common.
This session explores, in detail, a leading UK consultancy’s attempt to implement sustainable design and circular economy design principles to a complex and market leading consumer product.
Far from a lesson in best practice, the session will be an honest and open sharing of the challenges, ideas, principles, and difficult compromises that had to be addressed at a product design level to produce what is hoped is a ‘better’ product. Environmentally and for the client company.
The audience will learn. . .
1) how some of the uncomfortable questions and skills developing sustainable design practice have to come from application to real projects.
2) how more sustainable product designers have to think beyond the physicality and materials to effect real change and accept the role of a much broader eco-system.
3) the need for collaboration across the design industry internationally and to reflect on their own practice, knowledge and compromises to build a more knowledgeable and impactful community.