Anson Cheung, IDSA

Previously - Studio Director and a Partner, Bould Design

Anson Cheung is an industrial designer based in the San Francisco Bay Area. He was previously the Studio Director and a Partner at Bould Design, the firm responsible for iconic products such as the Nest Thermostat, Roku streaming devices, and GoPro Cameras. As the Studio Director, he led the strategic development, marketing, and operations of the studio in addition to directing Industrial Design programs.

Anson has worked with industry leading brands such as Roku, Carbon, and Intuitive Surgical. His design work has been recognized with three IDEA awards and multiple Red Dot Product Design Awards and has been covered in publications such as Fast Company, The Wall Street Journal, Inc., and Wired.

Anson holds a BFA in Industrial Design from the Rhode Island School of Design.

Should You Pivot to UX!?

IDC Panel Discussion

Sept 13, 2022

Main Stage

4:30 PM - 5:30 PM

In the last decade, we have begun to see more and more industrial designers jumping onto the UX Design gold rush. This trend has become so common within the field of Industrial Design that many have started to wonder—”Should I pivot to UX as well?”

It’s easy to think of UX Design as purely the creation of screen-centric experiences. However, without the integration of the physical housing, none of the digital experiences could have existed. The expectation of more fluid experiences that bridge the physical and digital interfaces is becoming higher than before, especially during a post-pandemic world. So, how might we approach our problem solving more holistically, and how will industrial designers play a critical role in the product development process that involves complex user touchpoints?

In this panel discussion, we will cover a range of topics for industrial designers to consider when figuring out where they want to take their careers, with the experiences and skillsets they have gained from Industrial Design into a more interdisciplinary creative field.


The audience will learn. . .
- What are the differences and similarities between Industrial Design and UX Design?
- What are the different career paths industrial designers could take?
- What would the future look like as the creative field moves towards a closer integration of the physical and digital experiences?