Josephine Akvama Hoffmeyer

Founder & Creative Director, File Under Pop

Josephine Akvama Hoffmeyer

Founder and creative director of File Under Pop, Josephine Akvama Hoffmeyer, has been following creative urges for many years. Prior to launching her first tile company in 2001, she lived a life filled with music—founding her own band, studying music in New York City and working as a choir singer for renowned Danish and international artists.

In the year 2000 Akvama Hoffmeyer left Denmark to travel out into the world. She moved to Italy and was soon drawn to the ancient volcano Mount Etna in Sicily—the source of lava stone, which is now turned into delicate File Under Pop-tiles. In 2015, Akvama Hoffmeyer once again decided to throw herself into a creative adventure. This time, the aim was to merge solid tiles with delicate paper in the form of hand-painted wallpaper, as well as a curated color universe of exclusive paint. The company was named File Under Pop, giving a nod to her love of music. Since its launch in 2015, File Under Pop has grown into a color universe of 64 shades complemented by a collection of vases, wallpapers and bespoke objects.

Coming Soon!

Keynote

Wed - Sept 22

Track 1

3:00 pm EDT

Coming Soon